In the old days, quality insurance meant a lot of knocking on doors, telephone calls and positive word-of-mouth. This was true not only for a company’s product but also the service it provided and the way it marketed itself.
While this personal attention is something we never want to lose, the fact is today’s consumer looks for insurance in very different ways. More customers than ever have become online shoppers and they turn to the Internet for homeowner information.
Here’s how Forward Mutual is responding to our consumer’s needs:
This spring we updated our website to a responsive framework. This means it’s easily viewable on all media devices, whether you’re using a small smartphone or a large-screen computer. We also listed our products in careful, yet succinct detail to accommodate today’s busy shoppers.
This fall Forward Mutual took another leap and we “went social.” Social media, that is. You can now find us on Facebook, Twitter and LinkedIn, and read regular updates on the News page of our website. We’re offering viewers helpful ways to care for their property. We have safety suggestions for better living. And best of all, we’re sharing friendly news of the community.
Social media offers many benefits for our policyholders and potential customers. It offers benefits to our mutual as well.
Social media has become today’s main source of business marketing, including the insurance industry. When Forward offers helpful information to consumers, we establish ourselves as a foremost source of expertise and service. When viewers click “like” on our posts, the magic of Internet algorithms becomes a modern day word-of-mouth, spreading faster and farther than old-time pavement pounding ever could. Social media puts Forward Mutual in the face of consumers and independent agencies alike. It keeps our name out in front.
We at Forward Mutual encourage you to join us on social media and follow us regularly by clicking “like.” Help spread the good word of Forward Mutual to all your family and friends!